De Beers 的Everlon Diamond Knot
| 2009/09/05 | 1 則迴響
著名的鑽石商戴比爾斯(De Beers)一直以來都專精於運用廣告策略，吸引大眾購買鑽石飾品，而最新的行銷策略則是將在今年第四季推出的Everlon Diamond Knot系列，預計九月十六日開始推出電視廣告。
Everlon Diamond Knot系列包括耳環、戒指及項鍊等，而造形是取自古希蠟的經典代表圖案－海格力士之結(Hercules Knot)，運用兩個金屬迴圈巧妙的圈住彼此，也圈住鑽石。
參考資料:
http://store.jrdunn.com/everlon-diamond-knot-s/445.htm
本文作者是Audi Lu
1 則留言
The knot on every everlon jewelries just signifies the love that would last a life time, a true love.. my boyfriend gave me one just last month when he proposed, it was really touching and breathtaking as he slipped the ring to my finger… Really, every occasion would be perfect with it!